We feel that we can invest in our environment and communities through responsible business practices. We believe in the shared value approach, where the success of both our business and the community in which we operate are connected. Particularly as a firm operating in the hospitality industry, this is part and parcel of our endeavour to build trust in society in a broader sense.
Our CSR strategy is lead by our executive management team and is not just about giving money but also leveraging our capabilities and relationships in support of a cause.
We help facilitate social initiatives that positively impact the community in which we operate, benefits of which far exceed those provided by once-off donations.